Social Media Marketing – Washington Crossing, PA

Start Date: November – December 2021
Program Duration: 12 – 18 months
Compensation: $10 per hour
Housing: not provided

Host Company Description:

The host company is a manufacturer, marketer and distributor of innovative and creative party, stationery, craft and toy products which are sold worldwide to retail customers. They have offices and showroom in China and a creative center based in Washington Crossing, Pennsylvania which is 35 miles outside Philadelphia. The sales operations program will teach international participant on how to contribute across several critical functions, collaborating with Sales, Marketing, Finance and Senior Management, as well as their international offices, partners, vendors and customers.

Applicant Qualifications:

• To apply for the Internship program, you must be Business / Accounting related undergraduate student OR a recent graduate starting the program within 12 months of graduation.
• To apply for the Trainee program, applicants must hold Business / Accounting degrees and have least 1 year of professional work experience related to the degree, OR be career professionals of 5 or more years of professional experience in this field
• Excellent English skills
• Quick Books Software, bookkeeping and general accounting practices required
• Advanced Microsoft; Excel, Word, Outlook skills required
• Must have experience with General Ledger Accounting including bookkeeping tasks related to AP, AR, Payroll preparation, and reconciliation of expense accounts and bank accounts

Program Description

The selected participant will lead the overall strategy development and execution across a large client base, including but not limited to: social listening and strategy, paid social, and social analytics. This position will require a lot of client contact, so strong communication skills are required. During the program, the participant is expected to provide innovative ideas, and social strategies that will grow our business and improve client relationships. Some of the duties will include:

• Gain experience in paid social media efforts across major social networks
• Manage social listening to identify influencers, trends, engagement, and content opportunities
• Leverage social media tools to identify and if necessary report adverse events
• Experience managing profiles, paid advertising and analytics across networks such as Facebook, Twitter, LinkedIn, Snapchat, YouTube
• Develop innovative, risk-taking social campaigns
• Create visually appealing, multimedia content
• Consider every aesthetic detail of a social post, from images to links to formatting of copy
• Head productive brainstorms that bring out their teammates’ best ideas
• Hone and expand their brand’s voice and persona